Barbara has worked in the insurance industry for more than 25 years; her extensive background and experience includes underwriting management, sales leadership, marketing and operations both with insurers and brokers. She began her career in the UK with Sun Alliance Insurance, moving to Canada and taking on progressively more responsible roles before assuming her final position as VP Special Risks for Sun Alliance Canada. Barbara later joined CIBC as VP of Commercial Insurance then moved to Zurich Canada where she became SVP Sales & Distribution. She then ran brokerage operations at Canada Broker link and BFL Canada. Barbara was appointed CEO of DAS Canada in 2009.

In addition to her lengthy career experience, she is a Canadian Risk Manager and a Fellow, Chartered Insurance Professional majoring in Underwriting.